Bobby Dhillon has had the privilege of collaborating with some of the world’s leading brands, delivering exceptional work that goes beyond client expectations. Discover what clients have to say about working with Bobby and explore success stories that showcase his creativity, professionalism, and ability to bring visions to life.
Client Testimonials & Success Stories
”There are filmmakers. There are fast filmmakers. There are filmmakers who care. Bobby is all three—and then some.
For over a decade, Bobby has been the go-to director for FH Strategy’s most important films. Brand stories. Cultural portraits. Behaviour-changing moments. He brings them all to life with urgency, soul, and the kind of visual truth that cannot be faked.
He shoots fast—but never rushed. Delivers quality—even when the budget says otherwise. Works through impossible timelines—without complaint (okay, maybe one).
There is a stubbornness to Bobby’s craft. A refusal to settle. A quiet insistence on making it right. It is the sort of attitude that can make him annoyingly principled. But it is also the reason we keep calling him back.
Because he gets it. He gets how film can shift culture, spark conversation, and give a brand a beating heart.
If you want safe, hire someone else.
Thomas OmangaFH Strategy
If you want real, urgent, beautiful work that moves people—hire Bobby.
”I’ve had the privilege of working with Bobby Dhillon, a super talented director and DOP for over 15 years across the continent and the UAE, and I still haven’t found a challenge that fazes him. He’s a rare mix of creative genius and production smarts, with a kind of sixth sense that solves problems before they exist. Bobby’s the kind of director who makes the impossible look easy and still finds time to have that very elusive after wrap drink with the crew. He's a real gem and always the right choice for high-stakes shoots.
Ezekiel 'Ezy' OnyangoEP, Film Crew in Africa (FCIA)
”I have had the privilege of working with Bobby - both as DOP and Director - for over 15 years. Across my roles as Executive Creative Director at Ogilvy and WPP/Scangroup and Executive Producer at Fat Rain Films, Bobby has consistently brought a rare mastery to visual storytelling and a uniquely intuitive, filmic expression of ideas. In my 48 years in advertising and film, I have yet to encounter a creative partner with his combination of instinct, craft and cinematic intelligence. He remains my first call for any production.
Writer / ECD, Ogilvy and WPP-Scangroup (1978–2013)Executive Producer, Fat Rain Films Kenya (2014–2025)
”I have known Bobby for quite some time and only heard great things about him. We have quoted and treated on a few campaigns but never had the pleasure until now to be awarded our first one. Bobby is very dedicated and puts his mind completely to the job at hand – be sure to hear your WA’s ping at strange hours, when some creative thoughts come to mind. Watching the commercial come to life on set exactly as Bobby had described in his amazing storyboard and animatic was such a great feeling and he pulled it off as promised and more. Bobby, I appreciate you and hope we get another opportunity soon.
Margie xProducer, Wishbones SA
”Working with Bobby Dhillon is an absolute blast! As a DP, he’s lightning-fast… and we really mean it! He has incredible lighting skills, an eye for detail and he’s a master at finding creative solutions for even the most challenging shots. When we need out-of-the-box thinking, Bobby delivers every time, turning obstacles into opportunities with his quick wit and expertise.
Beyond his technical talent, Bobby brings a fantastic energy to set. He’s always friendly and for sure keeps the team entertained with his jokes which makes even the longest shoot days enjoyable. Professional, talented, and just a great guy to work with, Bobby is the kind of DP you always want on your crew. Highly recommended… or shall we give 4.5 out of 5 stars? Deducting 0.5 stars for some of his jokes 😊.
Alex & Steffen
”As the Marketing Manager at Hyundai Middle East and Africa, working with Bobby on our KSA shoot was an absolutely amazing experience. His creative direction, attention to detail, and calm energy on set made the entire process smooth and enjoyable. He instantly understood the vision and brought it to life in a way that exceeded all expectations. I truly appreciated the professionalism and collaborative spirit he brought to the project.
Shireen KaraMarketing Manager, Hyundai Middle East & Africa
”Bobby is a standout director and DP we've had the pleasure of collaborating with on numerous projects. He consistently brings more to the table than expected—elevating the creative, refining the visual language, and always pushing the work to a higher standard. Bobby has a strong problem-solving instinct on set, balancing artistic ambition with production realities. He's a trusted creative partner who delivers with clarity, vision, and a deep understanding of storytelling through the lens.
Layal MoukahalOwner/Executive Producer @filmpudding.com
”Working with Bobby was an absolute pleasure. His enthusiasm and passion for his work are infectious and he works ceaselessly to achieve his vision. What really stood out for me was his creative problem-solving and the collaborative energy he brought to every challenge. Bobby has a rare ability to balance stunning visual storytelling with real-world efficiency, all while working seamlessly with clients. He’s not just a talented director, he’s a generous and inspiring creative partner — and I’d jump at the chance to work with him again.
Mia CilliersProducer, Reel Epics Productions
”Bobby Dhillon is one of the most creative directors I’ve ever worked with.
He’s my go-to Director—if I want to win a pitch, I know I have to bring in Bobby. This man simply doesn’t lose. He thrives under pressure and delivers, no matter the circumstances.
Throw him into any environment, with any crew, and he’ll still pull off the film he promised—often even better than imagined. He works incredibly fast (honestly, I still don’t understand how he manages to shoot so many scenes in just one day!).
Bobby is not only exceptionally talented but also impressively adaptable. I’ve thrown him under the bus more times than I can count, and he still delivers. He blends into any team, navigates any terrain, and tackles any challenge head-on.
Fun fact: he must have his water ice cold—and yes, he throws the occasional creative tantrum. But that fire? It’s pure passion. It’s his drive to make every project the absolute best it can be.
Bobby, I appreciate you so much. We always work as a team, and we always win together.
Banice KExecutive Producer, B.P Ltd
Case Study 1: Ford UAE Campaign –
“Built Tough for the Desert”
01. Objective
Ford aimed to launch a campaign in the UAE that would resonate with local consumers, highlighting the durability of their trucks in extreme desert conditions.
02. Challenges
With tight deadlines and limited access to remote desert locations, the production required a highly efficient team and a director who could maximize results under difficult circumstances.
03. Outcome
Bobby’s expertise in directing and cinematography helped capture breathtaking shots of Ford trucks performing in the harsh desert terrain. The campaign was a success, increasing brand awareness and boosting local sales by 20%.
Case Study 2: Safaricom Kenya –
“Power of Connection”
01. Objective
Safaricom wanted to emphasize the emotional and social connections their network facilitates, especially in remote areas of Kenya.
02. Challenges
The project involved shooting in rural locations, working with local talent, and capturing authentic moments of everyday life that reflected the essence of Safaricom’s brand.
03. Develop
Bobby’s deep cultural understanding and sensitivity to local storytelling resulted in a powerful campaign that resonated with Safaricom’s target audience. The campaign led to a 15% increase in customer engagement and significantly strengthened brand loyalty.
Case Study 3: Guinness Africa –
“Made of More”
01. Objective
Guinness sought to reinforce its brand identity in Africa by creating a bold, inspiring campaign that spoke to the strength and resilience of its audience.
02. Challenges
The challenge was to authentically capture the spirit of the African continent while balancing the global brand message.
03. Develop
Bobby’s direction resulted in an emotionally charged commercial that beautifully intertwined the African landscape, culture, and Guinness’ core values. The campaign was widely praised for its authenticity and contributed to a 12% increase in sales across key markets in Africa.
