MG SHAHYN
October, 2023
Client
MG SHAHYN
Objective
To craft a high-energy, authentic music video that elevates and introduces The MG1 Car in the region and use Shahyn’s identity/Brand as one of the leading voices in Middle Eastern rap. The goal was to visually amplify his lyrical intensity and cultural influence while connecting it to the MG1 Brand, creating a global standard production that resonates with both regional fans and international audiences.
Creative Process
Developed a cinematic narrative that balanced raw street energy with refined visuals, giving the MG1 & Shahyn’s music video a distinctive look.
Designed storyboards that wove between performance-driven sequences and stylised cinematic cutaways of the MG1’s Car’s design and features and to highlight Shahyn’s presence
Led the casting and set design process to ensure every background element felt authentic to his cultural roots yet globally relatable. Brought in a blend of gritty camera movements and high-production aesthetics to represent the duality of underground credibility and mainstream polish for The MG1 Car.
Collaborated closely with Shahyn and his team to ensure the video reflected his brand and music evolution.
Result
Delivered a visually striking video that Introduced The MG1 to the region & Shahyn’s positioning as a global hip-hop talent.
Achieved a balance of cultural authenticity and universal appeal, helping his music travel beyond borders and make the MG1 stand out in the Region.
My role as Director and DOP ensured cohesion from pre-visualisation through to final post, resulting in a high-impact film with long shelf life across streaming and broadcast platforms.
