FREQWAYS MDL BEAST FORMULA 1 KSA

FREQWAYS MDLBEAST is a lifestyle and entertainment experience brand and a global creative platform setting the tone for music, art and culture. 

They organized the entertainment for The  Formula 1 in Jeddah Saudi Arabia on Race Night.

The DJ REHAB was the highlight for the after-party finale at the event and I was commisioned to Direct a teaser Film for the event.

As the Director of the FREQWAYS MDLBEAST TVC, my responsibilities included: The Creative Vision: Developing the overall creative concept and Storyboard for the commercial with the Agency and creatives. Ensuring it effectively communicated the key promotion of the F1 Race and the after party with REHAB.

Casting & Overseeing the selection of actors and talent who best represented the target audience.

Location Scouting: Choosing the filming locations that resonated with the young, tech-savvy audience and reflect the brand’s image.

Shot Composition: Deciding on camera angles, movements, and framing to create visually compelling scenes that highlighted the product.

Direction: Guiding the performers to deliver authentic, engaging performances that connected with the audience.

Technical Oversight: Collaborating with the cinematographer DOP Matej Kriznik, lighting team, and sound engineers to ensure high-quality production values.

Brand Alignment: Ensuring that every aspect of the TVC aligns with the MDLEBEAST brand guidelines while specifically appealing to the target audience were met.

Post-production Supervision: Overseeing the editing process, including special effects, graphics, CGI & animations used in the TVC.

Liaising with the MDLEBEAST team of executives and marketing team to ensure the TVC meets all objectives and brand standards.