McDonald’s Middle East – "Moments to Savor"

McDonald’s Middle East sought to create a campaign that would emphasize the joy and simplicity of sharing meals with loved ones.

Bobby directed a series of vignettes capturing real families enjoying McDonald’s together, focusing on intimate moments that highlighted the emotional connection between food and family. The campaign utilized a warm color palette and natural lighting to evoke a sense of comfort and happiness.

The campaign generated widespread positive feedback and led to a 10% increase in sales during the campaign period.