Infiniti Q60

To create a commercial that showcased the Infiniti Q60’s power, elegance, and technological innovation while appealing to an audience of luxury car enthusiasts seeking performance and sophistication.

Developed a high-octane visual treatment focused on motion, precision, and emotion.

Storyboarded sequences of the Q60 in urban and city landscapes, symbolising balance between cutting-edge design and raw power.

Directed car sequences with precision rigging, tracking shots, and aerial drones to emphasise speed and performance.

Crafted a cinematic lighting setup that highlighted the car’s sculpted curves and engineering excellence.

Worked hands-on as Director and DOP to ensure technical perfection in every shot, from rolling close-ups to sweeping wides.

Produced a visually sleek, performance-driven film that resonated with Infiniti’s luxury audience.

The commercial elevated the Q60 as a symbol of refinement and power, aligning perfectly with Infiniti’s global brand ethos.

My ability to combine storytelling with technical automotive filming gave the ad both emotional depth and aspirational allure.