GOSI KSA

To create a corporate film that humanised GOSI’s services, highlighting how the organisation supports Saudi citizens and businesses through its social insurance framework.

Designed a narrative around real-life scenarios—workers, families, and employers—all benefiting from GOSI’s support.

Balanced corporate credibility with human warmth, ensuring the film was approachable without losing authority.

Directed performances that felt natural, aspirational, and culturally respectful, aligning with Saudi values.

Employed a modern visual style with clean compositions, contemporary lighting, and refined editing.

Collaborated with Agency & Clients to ensure accuracy in messaging while keeping the visuals emotionally engaging.

A trusted, people-first brand film that strengthened GOSI’s identity as a cornerstone of Saudi Arabia’s social and economic stability.

Delivered a clear, emotive, and professional visual story that resonated with the Clients, government officials to everyday citizens.

My directing approach ensured the film struck the right balance between corporate professionalism and human relatability, building long-term trust for GOSI.