DCT: Beach

To deliver a world-class promotional film for Abu Dhabi’s Department of Culture & Tourism that positioned the city as a global cultural capital—blending heritage with modernity.

Designed a multi-layered narrative highlighting Abu Dhabi’s cultural landmarks, luxury lifestyle, and authentic Emirati traditions.

Oversaw large-scale production logistics, including permits, aerial filming, and crowd coordination across iconic city sites.

Worked closely with creative agencies and cultural consultants to ensure an accurate representation of Emirati heritage while projecting aspirational modern imagery.

Applied a cinematic lens to architecture, landscapes, and people, ensuring every shot carried storytelling weight.

Integrated motion graphics and subtle post-production enhancements to align with DCT’s polished branding.

The film elevated Abu Dhabi’s tourism identity, attracting both cultural tourists and global luxury travellers.

My direction resulted in a campaign that blended epic scale visuals with intimate human storytelling, making the city feel both majestic and welcoming.

The production reinforced DCT’s mission to balance heritage preservation with innovation, gaining strong recognition across international markets.