ADDIDAS CYCLING

The main goals of this brief was to showcase the Addidas Cycling Aparrel.

The Ford Bronco can tackle any terrain with ease and the Film had to bring that out, whether it be Road, Desert or Mountains. Nothing can stop this Iconic car.

Developing the overall creative concept for the commercial with the Agency and creatives. Ensuring it effectively communicated the key features of The Ford Bronco.

Storyboarding and working with the creative team to create a detailed storyboard that outlined each scene in the commercial.

Casting & Overseeing the selection of actors and talent who best represented the target audience.

Location Scouting: Choosing the filming locations that reflect the brand’s image and showcased The Ford Bronco power.

Shot Composition: Deciding on camera angles, movements, and framing to create visually compelling scenes that highlighted the product.

Actor Direction: Guiding the performers to deliver authentic, engaging performances that connected with the viewers.

Technical Oversight: I was The Director and DOP on this project and liased with the lighting team, and sound engineers to ensure high-quality production values.

Brand Alignment: Ensuring that every aspect of the TVC aligns with Ford’s brand guidelines while specifically appealing to the target audience were met.

Post-production Supervision: Overseeing the editing process until the finished film approval by FORD.