Ford UAE – "Built Tough for the Desert"

Ford sought to create a commercial that would emphasize the durability of their trucks in extreme desert conditions.

Bobby and his team ventured into the remote desert, using drones and high-speed cameras to capture the trucks in action against the stunning desert backdrop. The focus was on creating powerful, dynamic visuals that highlighted the strength and capability of the trucks.

The commercial was a hit, driving increased sales and cementing Ford’s position as the go-to brand for tough, reliable vehicles in the Middle East.