Safaricom – "Power of Connection"

Safaricom wanted to highlight the power of connection in remote areas of Kenya, focusing on the emotional and social impact their network provides.

Bobby worked closely with local talent and community members to create an authentic portrayal of everyday life. The campaign was shot on location in rural Kenya, using natural light to capture the true essence of the landscape and the people.

The final commercial resonated deeply with the target audience, strengthening Safaricom’s brand presence and contributing to a 15% increase in customer engagement.